New patients, it is anything but easy to generate new patients. The purpose of creating a website is to present our specializations, to convince patients to buy our services . This is the simplest way a website should work. However, those who wish to stand out must use a little more imagination. One way could be through the use of psychology and some nice words, but for those who would prefer to use other strategies, here are 4 tactics that have proven effective in increasing the number of patients on the Internet
1. Capture customer information just before they leave your website
Did you know that 99% of users who visit your website for the first time have, in fact, no intention of making a purchase? strong> You can either accept this statistic and hope that those they come back another time to place an order or you can use this little trick:
A message that offers a last offer can be added to your site to convert users into “leads” as they prepare to leave your store. Some sites use the reverse method by generating a pop-up as soon as a customer enters the site. By offering, for example, the opportunity to take advantage of a future discount, you may have just convinced them to leave you their contact information. If they were interested enough to visit your website the first time, a potential discount should convince them to come back a second time to complete a purchase.