How do your patients search on the Internet? Search engine marketing, whether it’s SEO or the Google AdWords campaign, is one of the most effective ways to reach potential patients on the Web. At all stages of the purchase process, through the transaction and in after-sales service, patients have varied information needs.
For an optimized web presence, maximum conversions and patient retention, make sure to provide answers to the diverse needs of Google users. The first step, however, is to be familiar with the words your patients use.
Your patients are looking for their problem or asking a question. The solution, your products and services, they do not know them.
I’ll take an example: I do not know anything about cars. If a problem arises with my car, I will certainly look for the problem and not the solution since I do not know it. I would like an answer to my question.
A garage website offering me a satisfactory answer will potentially receive a call from me for an appointment. Transpose this example to your industry and you’ll easily double your keyword list.
How to choose the keywords for search engine marketing?
Here are some examples of questions to ask yourself when developing your keyword list:
What needs does your offer meet?
What problems do your patients have?
What problems do consumers have with a competing option?
What results will be expected upon delivery of your offer?
What vocabulary do your patients use to name your products and services?
Consult the personnel in contact with the customer, the sales or the after-sales service. They are used to answering all these questions. With one stone, two shots: search phrases and content to answer them!
These can also be used to create your corporate blog to improve your SEO.